An intentionally relaxed and moderately dressed style is the goal where people can enjoy a "decently nonchalant"
day to day. Riceman pays a lot of attention to cuts which enables every piece of the collection to create a slight space between the fabric and skin, as traditional Japanese clothing did.
The collection has been named after the Japan's staple power food "rice" which potentially and exceptionally matches any dish. From street to work. Weekdays and weekends. Riceman offer all men style in cohesion with sturdy Japanese manufacturing techniques.