"Chari" or  "Charinco" means "bike" in japanese.
Chari&Co opened its own shop in 2008. Over the years the company has built itself demo a small bike shop in New York city, lower east side into a international recognized brand. Their workshop provides cyclists and commuters with a variety of apparel, accessories, bicycle frames and parts.
The brands aim is to continue to help messengers and commuters with daily needs, therefore a reflector on the back.
Chari&Co also has brands own race team members who travel to attend its best worldwide race.