Founded in 2002 by designer Go Fujito, Fujito is based on a design philosophy that sits at the forefront of the design and development of every single garment. Fujito combines a stripped back minimal approach to design that puts function and comfort at the forefront. With a desire to remove unnecessary elements and florishes, Fujito aim to create modern classics, bringing quality fabrics to juxtapose with utlitarian designs.
With as much focus on the craftsmanship of the construction as is placed on the design of each garment, Fujito works with skilled manufacturers and individual craftsmen specifically from the Kyushu area of Japan to enhance their garments. Utilising the history, knowledge and authenticity of what has come before, Fujito bring a unique approach, looking as much to what has gone before as they do to the future to create contemporary interpretations of timeless pieces.